Success in the Horse Industry

   
       
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Sample Our Newsletter
"How to Halter a Horse," from my FREE monthly newsletter

From the Basic Horse Training Series:

"Is he head shy? Does he have a cow when you touch his ears or chin or block his vision? Then put the halter down and use your hands to desensitize him to your touch. (Use a dressage whip at first if you feel he might throw his head about and strike you. This would be a silly way to lose your front teeth. Stand at the point of his shoulder if you feel there's any chance he might try to kick or walk into you.) Begin by finding the spots where he doesn't like to be touched and do what any bratty older sister would do: Keep touching him there. If you can't touch his ears, rub the area you can rub, edging ever closer to the ears as the horse grows bored, being careful to only remove our rubs when the horse pauses. There's only one way to screw this up and that is for you to pause when he moves away. If he moves, you move with him. Remember, you "sensitize" the horse (that is, make him more likely to move) when you remove your pressure as he moves; you "desensitize" the horse (dull him to something) when you remove your pressure when he stops doing something.

If you're saying, "Yeah, but he moves his ears the second I touch them," that's fine. If you can bring your hand up and over his ears even for a tenth of a second, you would have accomplished your immediate objective of touching his ears. (Our long term goal is haltering the horse and we never start with our goal, right?) All you need to do is repeat this over and over and over, slowing your hand above his ears as he begins to grow bored. The horse has either grown sensitive to having his ears touched because people backed off as he pitched his head ("sensitizing him") – or no one's ever worked with him period (as in the case of a youngster). Either way, our response is the same."

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From John Lyons Trainer Keith Hosman

 
 

Trailer Training Horses
A Downloadable Book

A sample from Day 3:

"Throughout this second method I've described, ("A") I'm sure you saw several moments where it would have been good to employ the "motivational techniques" from yesterday. For instance, if you tap, tap, tap, and just feel like your horse is content to stand there with one leg in the trailer and three out of the trailer forever, then bring him back out and motivate him. Work on your figure-eights for several minutes before going back to the trailer. The extra motivation often breaks the stalemate. It's a very common approach to speeding this whole process up. Caution: Don't just whip the horse around in a frenzy – it's imperative that you practice something constructive. (That'll keep you objective and on your game.) Use the time to improve his ground manners, then give the horse another opportunity to take a break... inside the trailer."

- Print out from home
- 5 Days, 5 chapters
- Learn at your own pace

Just $4.99

For more info:
this course | all courses

Available Downloads:
"Stop Bucking"
"Rein/Speed" (for Nervous Horse Owners)
"Round Pen First Steps"
"Trailer Training"

 

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"Horse Breeders – How To Promote Your Business On The Internet"
By C Swarens
The horse breeding industry is highly competitive. Breeders need to be not only the best at what they do, but also first at successfully marketing themselves to potential buyers. And though the number of horse buyers is growing moderately, the customer base isn’t massive, so you need to be on top of all facets of your advertising marketing – especially online.

Advertising online is probably the best way of making contact with potential horse buyers, competitors and enthusiasts in a fast, easy and convenient way. A few clicks of your mouse could put you in contact with all the right people, post videos of your horses online, scan your race or division awards, and even get your horses listed on popular online horse auctions.

In fact, online advertising is becoming more popular than any other means of advertising. Because your customer base is so specialized, they’re likely to be searching for you online, so why aren’t you there? Keep reading to learn where you need to be in order to build your horse breeding brand online today.

Online Profiles
With the accessibility of the Internet today, buyers are turning to the Internet to browse for potential horses or parents. Websites like http://FindAPetOnline.com or http://Horsecity.com give you a chance to advertise your horses, post a profile advertising your breeding business, throw up video of your horses in action and, of course, interact directly with potential customers.

Having your own space on established websites dedicated to breeding horses not only gives you an instant web presence, but does so in a “neighborhood” that’s horse specific.

Online Classifieds
Advertising through online classifieds, either on a pet-specific site like Find a Pet Online or more generic classifieds’ sites are a great way for you to tell people about your horses. Buyers usually check the classifieds when looking for particular horse breeds, so be specific in your listings and always includes lots of photos along with a link to your online profile.

Basically, when it comes to online advertising, the more information the better. Include tidbits like the horse’s name, registration data, parentage, description of the horse’s habits, health, personality, shows participated in and prizes won if applicable, and the price of the horse. Finally, remember to include all your contact information.

Community Review Sites
Community reviews and online rating systems are becoming increasingly popular. Community reviews help you to attract more customers, particularly if a satisfied buyer leaves good reviews about you. Prospective buyers will look at your ratings and good feedback as a signal that you are an honest and commendable horse breeder.

Social Networking
The potential customers available through the Internet are seemingly limitless. Signing up in the social networking websites is one of the easiest ways to get your horses advertised online as well as get linked up with other industry professionals and critical contacts. While sites like Facebook or MySpace offer a more casual networking environment, sites like LinkedIn are targeted specifically towards professional and business networking.

Advertising online will give your horse breeding business that extra push – opening you up to a literal global marketplace. Remember, online advertising gives you the ability to expand your base of suppliers and customers not only within your locality, but all over the world.

About the Author: CS Swarens is the president of Find a Pet Online. 800 998-7065 For additional information on dogs, cats, birds, horses, and exotic pets visit the internet's pet resource including pet classifieds at http://www.findapetonline.com Research over 430 pet breed profiles http://www.findapetonline.com/breeds.html

Source: www.isnare.com
Permanent Link:
http://www.isnare.com/?aid=215268&ca=Pets

 

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Disclaimer: Equine training can be a hazardous activity which may subject the participants to possible serious injury. Keith Hosman, Josh Lyons, Patrick Benson, their associates and other trainers listed on this site will not assume any liability for your activities. Our newsletter, books and videos provide general information, instruction and techniques that may not be suitable for everyone. No warranty is given regarding the suitability of this information, the instructions, and techniques to you or other individuals acting under your instructions.

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Horse Owning: Running Your Own Horse Business, advice for the horse owner provided by John Lyons Certified Trainer Keith Hosman

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