Marketing Horses

   
       
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"Riding Mechanics and Bad Habits," from my FREE monthly newsletter

From the Learning to Ride a Horse Series:

"When we ride, we want to keep our hands in close, always close to our belly buttons. That allows you to use maximum strength when you pull. If you pull off with hands far out to the right or left, then you've minimized your strength and you're off balance too. The more off balance you get, the greater chance you have of getting thrown off if that horse jumps or spooks. He'll see his shadow and put you on the ground. The whole idea is…"

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From John Lyons Trainer Keith Hosman

 
 

Round Pen First Steps
A Downloadable Book

A sample from Day 1:

"After you can get your horse consistently moving one direction, reverse it. When the horse will move consistently at the same speed in either direction, you're ready to move on.

You will undertake the next two steps, inside turns and outside turns, in a different order, depending on your horse. Most people will begin with inside turns. Why? Because, as you'll soon see, most horses are more than happy to turn away from you (an outside turn). Asking him to do something he's so willing to do isn't the fastest route to getting that horse trained. However, if you have a horse that seems aggressive, then you'll want to begin with outside turns. You'll ask the horse to turn away, rather than asking him to turn in toward you at speed. The reasoning should be evident and plays into the three rules of John Lyons training. In all our training we follow three rules, in this order: 1) You can't get hurt, 2) The horse can't get hurt and 3) The horse must be calmer after the exercise than at the beginning. Turning an aggressive horse in towards us violates rule one – so we change up the order."

- Print out from home
- 5 Days, 5 chapters
- Learn at your own pace

Just $5.99

For more info:
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Available Downloads:
"Stop Bucking"
"Rein/Speed" (for Nervous Horse Owners)
"Round Pen First Steps"
"Trailer Training"

 

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Marketing Your Horse Online

 
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"Marketing Your Horse Online"
By RON PETRACEK
Whether you ride for pleasure or to show, or you are a hobbyist or you spend your whole life in the saddle, you will notice that though the horse doesn't change, the market does! Today, more and more people are finding that the buyers are searching online, and if you don't have an online presence, you might as well be invisible. It doesn't matter whether you give riding lessons or would like to put your stallion out to stud; if they can't find you online, you simply won't be found!

The first thing that you need to start with when it comes to putting your horses online is to get a website presence. Depending on your level of internet and computer savvy, this can be quite quick or it can be quite laborious, but you should put some thought into having it done ASAP. Your website presence, in many ways, will be like putting together a shopfront; you want the page to be clean and provide your viewer with all of the information that he or she needs.

When you put up a website presence to market your horses, you will want to make sure that you have plenty of pictures. The more information you can give about your horses, the more likely it will be that you will attract the attention of a prospective buyer. Don't be surprised if you meet a buyer who never comes out to see the horse at all. While this was rare just a few years ago, it is becoming more and more common. With this in mind, you can't count on letting your horse speak for itself; you have to make sure that the best points of your stock comes across through the use of pictures and text. Some innovative presence providers have even systems to upload videos on their pages, letting prospective buyers see the horse in action.

Putting up a website is only half of the equation when it comes to marketing your horses online. There are whole online forums, message boards and clubequine communities that are dedicated to the sale and buying of stock, and you will doyourself a lot of good by joining one. This is a great way to make contacts with other people, and you'll be surprised how many references and referrals you might get. Take some time to get to know the other people, and while you should always be polite, don't be shy!

When you go online, spend some time talking with people, but remember that when it comes to marketing horses, much the way it does with everything else, the name of the game is content. Put relevant text and content up on your site; this will make it easier for people who are searching on sites like Google to find you.

Many premium services have content management systems that allow message logs to communicate and store contacts. The really good ones help you market your horse with little or no effort. You simply just list and pay a small fee and they take over automatically.

You already know that your horses are hot stuff, so use your internet connection to make sure that everyone else knows it as well!

Great sites are given in the reference links below. Hope you enjoyed your stay and come check us out for more great information.

About the Author: Ron Petracek was raised in southern Idaho with horses and the great outdoors. With this continued passion He now shares through a a vast equine network. Learn more by clicking the links below. Amazing Horse Classified System - Buy Sell or trade anything equine related. Get More Horse Classified coverage and distribution with less cost and work. Wonderfull Horse Social Community

Source: www.isnare.com
Permanent Link:
http://www.isnare.com/?aid=245550&ca=Pets

 

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Horse Owning: Marketing Your Horse Online, advice for the horse owner provided by John Lyons Certified Trainer Keith Hosman

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